Anushka Sharma
I'm a Brand Marketing Specialist
About Me
I’m a marketer with multi-industry experience and a strong grasp of how psychology, culture, and context shape consumer behavior. My work is rooted in close observation—of people, patterns, and platforms—and informed by a background in journalism that taught me to question, listen, and understand. I bring a young, culturally-informed perspective to every project, helping future-proof ideas with relevance and clarity. From strategy to execution, I aim to create work that’s intentional, resonant, and grounded in what truly connects.
Portfolio
For more of my work, click here.
Marketing Professional & Content Strategist
I’m a marketing professional with multi-industry experience across food, beauty, and lifestyle—specializing in social media strategy, content management, and full-funnel brand storytelling. My strengths lie in creative direction, campaign execution, influencer marketing, and cross-functional alignment.
Contact: +91 99932 61191
Email: anushkaas029@gmail.com
Degree: Bachelor of Arts (Hons) Media & Communication
With a strong grasp of platform algorithms, audience segmentation, and performance analytics, I’ve delivered digital initiatives that drive both engagement and business outcomes. I translate brand objectives into scalable, insight-driven content across every touchpoint.
Education
Bachelor of Arts (Hons) Media & Communication
2020 - 2023
O. P. Jindal Global University
Activities and societies: Elected Student Representative for Committee on Gender Sensitisation Against Sexual Harassment (COGSASH)
Internships
Marketing Intern
December 2022 - January 2023
Carrotfilms, Delhi, India
- Elevated social media presence by implementing a consistent posting schedule across Twitter, Instagram, and Facebook.
- Designed eye-catching social media graphics using industry-standard creative tools.
- Drafted compelling proposals that effectively communicated client capabilities, showcasing strong writing and storytelling skills.
Copywriting Intern
July 2022
Shobiz Experiential Communications by Havas Group, Delhi, India
- Crafted creative copy and communication strategies for diverse clients including Schneider, Adobe, Paytm, Hyundai, and Havells, demonstrating the ability to adapt to different brand voices and target audiences.
- Participated in strategic planning to develop impactful campaigns and programs, highlighting strong collaborative skills.
Professional Experience
Content Associate
Nov 2024 - Present
Foodstories, Delhi, India
- Developed platform-optimized content strategies tailored to audience behavior, seasonal trends, and brand goals.
- Managed agency workflows and coordinated with 10+ freelancers to deliver high-quality content across verticals.
- Collaborated with internal teams (category, operations, store, and design) to align content with broader business priorities.
- Supported brand partnerships and co-branded initiatives by executing associated digital content and aligning messaging across channels.
- Contributed to store launch campaigns in Hyderabad and Bangalore by supporting asset planning, visual execution, and on-ground coordination.
- Led content planning across social, web, and print with a clear understanding of the full marketing funnel—from TOF awareness to MOF engagement and BOF conversion.
- Worked closely with performance teams to translate insights from Meta Ads and analytics dashboards into creative revisions and strategy shifts.
Brand executive
August 2023 - October 2024
Maison D’Auraine, Gurugram, Haryana, India
- Managed social media strategy and execution for multiple brands, ensuring platform-native communication and brand voice alignment.
- Led digital launch campaigns for makeup brands entering the Indian market, including PR asset development, guest list curation, and influencer kit management.
- Coordinated influencer marketing initiatives, including collaboration shoots, scriptwriting, brainstorming, floor management, and post-campaign wrap-ups.
- Maintained a detailed influencer database across beauty, lifestyle, and LGBTQIA+ categories—based on strategic research and audience mapping.
- Oversaw invitee list management for high-visibility events, including brand launches and influencer gatherings, ensuring attendance from relevant stakeholders such as creators, HNIs, and beauty professionals.
- Collaborated with the finance team to manage invoicing and payments for influencer partnerships.
- Used social media performance insights to optimize content and campaign strategy, combining creative input with data-driven decision-making.
Skills
Social Media Strategy & Execution
From daily content calendars to trend integration and platform optimization—you’ve led it end-to-end.
Creative Direction for Digital Campaigns
Conceptualizing, scripting, reviewing, and producing visual content that aligns with brand identity and audience behavior.
Influencer Marketing & Relationship Management
Sourcing, curating, and managing partnerships across niches—plus executing collabs, PR drops, and event visibility.
Content Production & Executive Oversight
Involvement in everything from shoot logistics to floor management to cross-team creative approvals.
Cross-Functional Collaboration & Brand Operations
Aligning with internal teams (category, ops, finance, etc.) and external vendors to keep campaigns sharp and on-track.
Performance Analysis & Platform Intelligence
Reading social insights, audience data, and content performance to guide edits, strategy pivots, and paid campaigns (Meta Ads, etc.).